Friday, April 22, 2011

Tan Xiaolin , should embody the brand to the extreme - Ji Kou brand clothing - China apparel network

not seen before in, has been thought to myself the Italian in his early thirties women JANECO (Ji Kou) Brand Director, in the end will give myself a kind of first meeting. Strong handshake greeting with a smile, let me calm down the restless heart.

Tan Xiaolin, art and design majors in college, twenty years of drawing skills, coupled with its breakthrough thinking in marketing, so in the country seven-color linen, Na'ersi and other well-known clothing brands in nearly a decade of terminal marketing, brand management appears to still Yu Deshui. 2009 Master of Business Administration (MBA) degree, so his career is more on the floor, the same year joined the Jai Hong Garments Co., Ltd., and the Italian Women JANECO (Ji Kou) China's brand director.

I'm curious about is, a garment industry in Shenzhen who worked hard for over ten years, how could think of to Wuhan development. When I talked to Tan Xiaolin this doubt, he smiled and replied to Wuhan career purely by chance, one important reason is realizing the state of Wuhan Bowei Ya Ni red dress, Mr. Chairman and General Manager of Sheng Miss Liu Zhenjiao about, so that The ultimate stay in Jai Hong Garments Co., Ltd. and became one of the shareholders, and good health and common development. But when I

located in Wuhan JANECO (Ji Kou) showroom feel elegant, comfortable and romantic touch, the Tan Xiaolin so in front of me, so there feeling the beginning of the article. Genuine and sincere and powerful he will look you in the eye, although the initial idea is like a camel, a wishful-style gentleman, director of China Brand communication, but in reality is a young man talking together with content, this is really a pleasant thing in pieces again.

Terminal Marketing focuses on the image of the terminal cabinet shop, shopping environment, and provide customers with the end consumer services. Off-white in the paint and made of stainless steel piano shops dotted the landscape design, creating elegant, romantic Hepburn impression. Exposure to the store you will feel the warmth coming from the surrounding, every battle lines reflected from the product of each beam of light, designed the display, as Tan Xiaolin want to create an elegant, romantic image of a woman, reflected in all aspects of the quality of every detail. In the exhibition hall, one side of the mirror as if the time can penetrate the wall to clean, you almost thought it was another space, and Tan Xiaolin the conversation starts here.

Tan Xiaolin from 2000 contacts chain business model, the biggest dream is to own a piece of achievements in the apparel industry of the sky, career development, he said he forever be grateful and the perpetuity of the heart. Thanksgiving is a moment pregnant forever remind myself not to forget those who helped us to grow; treading on thin ice is constantly to learn and to adapt to new and higher challenges.

just the rise of the domestic apparel industry, the brand manager system, many of the clothing company's brand manager, brand image duties or limited or confined to brand planning, brand manager, however, the definition is much more than that. Tan Xiaolin according to their years of experience in brand management, brand management of the apparel industry, planning for the 720 ° brand management, brand management that internal and external 360 ° 360 ° brand management. Internally from the employees, teams, channel start to improve business efficiency; external from the brand, products, services, companies starting to mention the high efficiency, cross-section between the two is that corporate profits.

garment industry from the production process of industrialization limited to expensive high-level customization, as if a cycle in general, is an Industrial Age process of turning human. Which reflects the social, cultural, historical and other reasons many integrated factors. When people need to find a way to feel elegant and romantic time, JANECO (Ji Kou) came into being.

Tan Xiaolin say they are loyal fans Hepburn, Hepburn innate elegance that he was very fascinated, Hepburn starred in Goddess,mac makeup, JANECO (Ji Kou) clothing also is Hepburn and Givenchy's reverence for.

2010 年 3 月 JANECO (Ji Kou) invited to participate in the 2010 China International Clothing & Accessories Fair, Tan Xiaolin said, JANECO (Ji Kou) is pregnant with the participation 2010CHIC with the uneasy feeling to Beijing exam, the three-day exposition JANECO (Ji Kou) successful, famous shopping malls, excellent agents for JANECO (Kyrgyzstan Kou) rave reviews, JANECO (Ji Kou) test out the good results .

JANECO (Ji Kou) has been implementing the create elegant, romantic clothing boutique purpose, each a masterpiece of stunning appreciative of the perfect woman would be favored by the elegance. JANECO (Ji Kou) sell more than just clothing, but an elegant, romantic way of life. On its own unique geographical advantages and rich cultural heritage of Italy, a collection of Audrey Hepburn, Givenchy's elegant and romantic story, work together to build a top brand has become a matter of course. China, as the brand's brand director, Tan Xiaolin natural set of his elegant, romantic, and how to break into the buyers understand the

many successful international clothing brands in the business process, through the dissemination of the product brand culture prove that the products sold is one of strength. Tan Xiaolin mentioned several times in conversation to understand such a simple truth: approach but is extremely deep. He needs to position our products to the country from the regional market on shop location, decoration, customer spending habits, lifestyle, and many other fine place to start to carry out detailed observation and understanding of, and make judgments in order to develop the right marketing methods and communication carriers. And all to do all this is nothing but only two purposes, first, by operating activities for the purpose of sale, the second is for the purpose of promoting the brand culture of the brand mission.

Tan Xiaolin do is fine from the inside to the outside packaging, creativity to explore and guide the customer needs, focusing on part of the association in order to build the brand from the sophisticated relationship. Tan Xiaolin, should embody the brand to the extreme.

I want to go beyond the qualified for the post of the task itself,vibram 5 fingers, it must be like extremely, so join together all the love in which to complete the bar. Like Tan Xiaolin said it yourself, do it yourself, if not because of the great love in which it was categorically do bad. The reason that they devoted a lot of emotion and love here, but also with his pursuit of perfection of things inseparable.

he had been jokes that he is a lucky person, because it is by chance contact with the garment industry, but we all know that opportunity is always reserved for those who are prepared. When one carries the dream,mac brushes, trying to brand management direction in the grand plans for the young people, so will their life-long career on the apparel industry, I think he must have set for yourself this lifetime goal. So, just six months into his line of hemp clothing will master the seven colors of apparel marketing and brand management knowledge. After that, began his decade-long career apparel industry.

I found in conversation, he said the brand management is very happy, perhaps because in the process to do everything because the interest, ability and ideas are wonderful collision of the sparks appear capability would feel happy.

but I asked about his dreams for the future, he smiled and said, after thinking a little love their outdoor sports, has been in gestation for a stylish,mac makeup wholesale, casual brand personality, and the time preparing for this for years. Brand has been registered well, called commune is the meaning of home for the common fan, on behalf of He said that if the future opportunity to mature or have the right conditions, will go to achieve their own

firm eyes, bright smile, let us see the same brand have the same quality of a team leader. We firmly believe that Tan Xiaolin, who is full of delicate feeling, the cause of excellence but who know how to experience life.