present, kanebo Kanebo brand sold in China are: developed specifically for Chinese women aqua sprina (Ah Ya Estee Core) series, the high-end brands from Japan impress (Impress) lunasol (Sun and Moon, Crystal) coffret d `or (Kim Hyun Guangcan) and drug store brand freeplus (Fu Li-fang wire). After more than ten years of development and operation of Kanebo's marketing in 2008 amounted to 300 million yuan, the company that in 2010, while trying to steady growth, the various brand bigger and stronger, so as to enhance product value and corporate strength is critical The. According to consumer demand for new products for every customer to provide professional beauty guide, to meet customer demand is the greatest love of an enterprise is the key to long-term.
to kanebo Kanebo skin designed specifically for Chinese women's skin care brand aqua (Ah Ya Ya),vibram 5 fingers, for example, after nearly a decade of nurturing the brand has been a steady customer base and market share, but Kanebo In order to meet changing consumer demand, promote the (Ah Ya Estee Core) series,mac brushes, enable actress Zhao Wei as a spokesperson. Then, just enter 2010 and launched a new aqua sprina (Ah Ya Estee Core) wt White emollient series and aqua sprina (Ah Ya Estee Core) vt optimal moisture range, to further enrich the category lineup, trying to get more women all ages to become integrated strength of the brand. In a series of comic behind the attack, but in reality that the Chinese market Kanebo weight a top priority for the overseas business.
It is understood that Japan's second largest cosmetics group Kanebo cosmetics kanebo overseas sales accounted for more than 10% of total sales, short-term objective is the proportion of overseas sales as soon as possible from now on 10% to 15%. Currently Kanebo has been stationed in department stores, pharmacies and about 900 Watson, Kanebo will continue to expand high-level department stores and high-level pharmacy dual channels, increase service to every customer, in strengthening the basis of the existing brand strength to create more powerful brands, expanding markets in China,mac makeup wholesale, so that 6 billion in annual sales goal of 2010.
According to Kanebo (China) Public Relations Manager,mac makeup, Miss Gong Jing, as early as 2006, the original brand key areas of business development, and Shanghai, East China, Northeast China and other markets outside of North China, South China is even more Kanebo (China) to strengthen key business areas.
