Narrator: regional sales manager for Estee Lauder Myrica
years ago, our dresser stood alone may be only a bottle of cream, years later, evolved out of facial cleanser, toner, concealer, powder, Yan Xiu, mascara,mac brushes, sunscreen, Essence ... ... a myriad of cosmetics at an unprecedented rate and full coverage of all aspects of our lives; we all got used to and persistent in refined, elegant and happy life, the pursuit of product quality and effectiveness of their search to bring the beauty and confidence.
Estee Lauder from May 2000 to open stores in Chengdu, the first Pacific counter Chunxi starting annual sales in Chengdu ranked first in the line of cosmetics, it is also the industry as the fastest fast, the most balanced line make-up brand. In 2009, Wangfujing Estee Lauder counters with 49 million yuan of annual sales of the brand won the sales champion of the country in 2010, Wangfujing brand Estee Lauder counter global sales champion vowed to counter PK - Harbour City, counters, and strive to be the next leg Global Champions cabinet ... ...
from a string of numbers,blackhawks jerseys, we see the beauty of human consumption of Chengdu, the pursuit of beauty, but also to see the brand on the Chengdu market confidence. Have such good results, Yang believes that there is a powerful radiation in Chengdu city, there are a lot of second tier cities Chengdu consumers to shop; the same time, in the Center City District's spending power is also very alarming. Chengdu market potential is very large, the pursuit of new ideas, strong ability to accept new things. In addition, consumers are now no longer buy a gift as in the past to rely on advertising, but from their own reality, while the brand has also been a sense of belonging, loyalty is increasing.
In addition, BA is also very important to the team. Chengdu has a first-class sales team, with the entrepreneurial spirit, to give consumers the highest quality service. Meanwhile, Estee Lauder and fashion pioneer of cooperation, to seek a breakthrough in the pursuit of science and technology and a large loyal consumer base is the reason for the success of Estee Lauder. It is in this spirit of continuity, the Estee Lauder brand in the Asia Pacific Region, China, Chengdu, market share and growth rate of the number one brand. In the Chinese market, the western region has also become the largest regional market share in the country, the highest growth areas, but also once again become the highest output of single-brand stores, while Chengdu is one of the best, in 2009, billions of dollars have been set sales, becoming the Beijing, Shanghai, the third largest outside the core cities.
that accompanies each of cosmetics section, all showing a flourishing situation of contending, term than the next fire,mac makeup, and next than the next exciting. Chengdu, deserved to be competition for market share in many cosmetics brands of vital importance. Estee Lauder is Chengdu, China as an important position in the market, and Chengdu has a profound analysis of the market - compared to a decade ago, the cosmetics market in Chengdu increasingly mature and stable, consumers have the cosmetics certain professional knowledge, more rational consumer behavior, tend to diversify the brand of choice for new brands and new products have good acceptability. Meanwhile, consumers pay more attention to product packaging, display and sales of services such as soft factors, the choice of brands,vibram 5 fingers, pay more attention to the brand's product quality, additional services, and public relations. In the future development, the Estee Lauder team through unremitting efforts, hoping to become the first choice among consumers in China's high-end skin care brand.
(This article Source: Sichuan Online - Huaxi Dushi Bao)
